This blog is especially for you if you’re over thinking your marketing process, or if you’re struggling with marketing in-general. Apply these three quick marketing tips that are especially for smart beginners who are conscientious about doing good work; work that matters. If you apply the three tips for an extended period of time, I am convinced you will find an amazing turn around.
Watch the video first. Then read the summarized version in my notes below the video, and find out where you can go to receive more in-depth “smart beginner” marketing tips.
video not playing? watch it here.
Marketing Is Making Meaning
If you’re having trouble with marketing, don’t think of it as marketing. Think of it as making meaning. You can “make meaning” by telling stories, or making short videos like what I’m doing here in the video. You can do it with pictures on Instagram or Facebook that include detailed captions.
With Marketing, Brevity Usually Rules
Keep this “make meaning” content brief. “Keep it simple” means short and to the point. Brevity rules. As I said, marketing is making meaning. Do it daily and keep it brief and to the point.
Don’t Think In Terms of “Authenticity” and “Transparency,” Think In Terms of Meaningful and Honest
A lot of marketing people talk about “authenticity” and “transparency.” Authenticity is marketing jargon for meaningful. Transparency is marketing jargon for honest.
Whatever you’re trying to sell; whatever you’re marketing, it has to be meaningful to you. If it isn’t, you won’t come across with meaningfulness and honestly. That’s your job as a marketer, to make things meaningful for an intended audience.
Here Is A Summary Of Those 3 Quick Marketing Tips For Smart Beginners
So here are those three quick tips:
1. Make meaning with your marketing. Make meaning for an intended audience.
2. Do number one (above) every day. Do it with video. Do it with written text. Keep it brief and to the point.
3. Don’t think about being “authentic” and “transparent” in so much that you’re fulfilling a marketing agenda. Instead, focus on being meaningful and honest as an internal value to keep yourself grounded.
If You’re A Smart Beginner, Learn More About DMC
DMC stands for Daily Marketing Coach. Daily Marketing Coach is a training, coaching and mentorshop program that supports those people wanting to market their products and services online.
Eric, I like how you undressed those 2 words!
Thanks, Eric. It’s wonderful WATCHING you deliver your messages. Keep ’em comin’!!!!
Hi Eric, thank you for your meaningful description!
Amparo
eric all i know of you is this video but with that being said i think i have a big hit if i knew how to do it .it would be huge for america i believe and huge for my family name and would more likley carry on for years to come saying i launch it i am not sure what you do and or if you would be interested in hering about it as long as all info stays between us and not tooken out from under me .. hit my email well as long as you can see it which i aint sure but posting it here any one could say they are you so o o o
An insightful post especially the deconstruction of authenticity and transparency for honesty and meaningful which makes more sense.